Baristas Secures Ads During Super Bowl LIII at Mercedes-Benz Stadium Featuring White Coffee Fulfilled by Amazon, Allowing Fans to Message Halftime Performer Expected to be Maroon 5

Seattle, Nov. 27, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Baristas Coffee Company, Inc. (OTCPK:BCCI): Baristas White Coffee fulfilled by Amazon commercials will be seen during Super Bowl LIII, at Mercedes-Benz Stadium in Atlanta, Georgia. The game is scheduled to be played on February 3, 2019 and is the 53rd Super Bowl and the 49th modern-era National Football League championship game. It will decide the league champion for the 2018 NFL season. 

The ads will run throughout the day in and around the stadium before, during, and after the game and will include a special offer to send a message to the headlining halftime performer currently expected to be Maroon 5. The spots will be seen on numerous digital displays including mobile devices allowing fans to connect via a special Baristas White Coffee portal. Baristas has had strong success having been featured in spots that have been seen kicking off NFL Monday Night Football, NFL Thursday Night Football, and the NFL London Game. 

The bestselling Baristas White Coffee is available in single-serve pods compatible with the Keurig 2.0 brewing system as well as bags of ground white coffee. Consumers are invited to try white coffee by going to www.trywhitecoffee.com where Amazon will ship two boxes to their home or business free of charge, fulfilled by Amazon. 

White Coffee is a rarity and is developed using a slow and low heat roast that preserves a much higher caffeine level than a traditional roast. Because the beans have been under-roasted, white coffee has a lighter taste than traditional coffee and is described as both neutral and nutty. 

Barry Henthorn CEO stated: “We are very excited for Baristas products to be presented to fans at this year’s NFL Championship. It is truly remarkable that we will be able to connect directly with those who are attending and performing at the biggest NFL game and most watched music performance event of the year.  We expect this to be highly successful and the crowning jewel of our marketing in conjunction with the NFL broadcasts and on-site events. Now that we have secured our placements at the event, we will continue expand our reach around this international event.” 

Baristas has also created a new line of infused coffee called Baristas “EnrichaRoast” that promotes healthy living. The infused product line is based on coffee, the world’s most popular beverage. It offers consumers the ability to enhance their daily coffee consumption with vitamins, minerals, nutraceuticals, and other additives legal in the states which the products are available.

The new blends are infused with substances that promote weight loss, vitality, sensuality, and recovery from hangovers as well as potentially other health benefits. Some other potential benefits may or may not include the slowing of cancer cells, prevention of Alzheimer’s, treatment of Glaucoma, relief from Arthritis, decreased Anxiety, and reportedly other healthy effects. 

About Baristas Coffee Company: Baristas is a national Coffee Company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single-serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. Baristas also markets other coffee related products. Baristas gained mainstream exposure when it became the subject of “Grounded in Seattle” the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC with Front Montgomery, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with kathy ireland, Sports Illustrated, NFL Monday and Thursday Night Football with Megs McLean, and other notable media. 

Barry Henthorn
                    barry@baristas.tv