Be quick and be relevant is the message for Amazon product photography. Changing brand positioning on Amazon requires a strategy change at the imagery levels.
Most important part is the Title-
The title can have as many keywords as possible which are relevant to the product. Tools like Helium allow for just that. Searching for the right keywords of around 200 characters and rearranging the keywords to create the most relevant title. Keyword optimization can lead to conversion. With an already established brand name, it is recommended to add the Brand name to the beginning of the title. Make sure to add the keywords to the url which is also called canonicalization.
Product Category-
A brand needs to target the listings more effectively. It needs to be positioned in a more strategic way that it stands out from the competition. The product listing needs to tell the story and connect with the customers in order to achieve the much-needed conversion. The product listing also needs to be capable of driving excitement about its usage and durability for the price. Building an emotional bond with the product is another way to make sure that the brand connects with the buyer's emotional needs. This can be done via customization of the product which makes the customers eager to buy.
Amazon Listing Bullet Points-
Keep it concise. Trim all the excess and still preserve all of the information that needs to be communicated. Use text sparingly and direct to the point. Overcrowding of text hurts the listing more than assists. Amazon Algorithms are well aware of this overuse of keywords just to populate and can also penalize by demoting the listing.
Know The Product Niche-
It is imperative to study the product very well and the target market to which it can cater to. This niche though small can offer great profits if recognized carefully. Every niche has an immense potential that should not be mistaken or neglected.
Build And Differentiate-
In today's generation of AI where everything can be done by a machine, human touch has become the most important key to a successful sale. Differentiate the brand from its competitors by letting a real human touch to copywriting and imagery. If the product is clothing, make sure to use select ghost mannequin photography for the brand. Upgrade the listing with the latest trend in the market in order to get sale conversions.
Actual product photography instead of AI generated images will take the brand a long distance in this highly competitive Amazon marketplace. Pristine Imagery is the key to it. Getting the product photographed by a professional product photographer will showcase the much-needed information for a quick buying decision. Understanding that the buyer can not touch and feel the product, this missing piece of the puzzle can be fixed by showing the product close-ups, product infographics, and product lifestyle photography in the listing.
Great photography ideas but poorly photoshopped images are no good for any listing. Just the right amount of photoshop skills can make any product differentiate easily from its competitors. While one can not control on image copying, the Amazon Algorithms are well equipped now to detect plagiarism and copying of images. Well-edited images help customers understand that the brand means business that it is a professional company with responsibility.
Clean and effective imagery helps the brand build trust. Because there is no other opportunity to try out the product before purchase, customers will take the brand's word for it. Professional product photography will show the quality and customers mind is at peace while taking the buying decision. This step is the most important part of any Amazon product listing.
Product photographer Atlanta, EtherArts Product photography offers stylized and more aesthetically placed images for an affordable cost.
User-generated images- create a collage. For more information on how these professional Amazon photos are done, visit: https://www.etherartsus.com/amazon-product-photography.html
How to use customer feedback for the product listing- is a frequent question asked by many. Here is how Amazon photographer EtherArts recommends it is done. Create a collage of user-generated images for the brand listing. Users sometimes leave feedback and a review along with some photos of the product in use. Utilize these images to create a collage of such photos. This builds up brand trust. Nothing works better than a positive word of mouth by the users. It is still the norm.
Whether Tampa, Miami, Atlanta OR New York, develop your real estate- limited space on your listing. Take advantage of each corner of the brands Amazon listing. Use this space to sell to the niche, communicate with the customers, up-sell the brand accessories or cross-sell. A seller needs to do what ever that is required to make sure the listing is visible and caters to the needs of the niche thereby building a brand presence. This is not only an opportunity to build connection, communicate about the product but also make additional sales perhaps. EtherArts product photography Miami studio can optimise this real estate on Amazon at low cost.
Last but the most vital- Play by Amazon rules- While tweaking certain image rules may work in favor of a seller, it might not always work out the same results. Best is to follow Amazon rules of listing and images. Abiding by the image-specifications will allow for the listing to be crawled fairly by the algorithms.
Aarati Desai
EtherArts Product Photography & Graphics
+1 770-690-9389
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